Brief: Before we were approached to redesign the staff corridor at The O2 it was a breeze block wall with a few notice boards on it. Using customer feedback for the main section and The O2 ethos and customer values for surrounding areas, we created a series of typographic morals. The objective of the redesign was for the corridor to inspire a feeling of pride within the staff and to highlight their contribution to the success of the venue.
Deliverables: A series of large scale typographic morals.